KolayOto.
From an idea to an evolving e-commerce brand
We began working with KolayOto at the idea stage. From identity and shopping experience to interfaces and software, we have shaped successive phases of the product together. Today, our work continues across design, UX and Shopify development.
From day one to today.
Our collaboration began by turning the idea into a brand and digital product. Over roughly ten years, it continued across different interfaces and platforms. As business needs changed, we revisited the shopping experience and provided software services at different stages alongside design.
After the brand changed ownership, we resumed working with its new owner a year later. Today, we contribute to both the customer experience and technical development.
Vehicle and tyre search. Product search starting with vehicle compatibility and tyre specifications.
Filtering and product details. Shopping screens for reviewing technical details and narrowing down options.
Brand identity. A visual identity defining how the logo, colours and typography work together.
A trusted shopping experience that keeps improving.
Finding the right tyre requires an understanding of vehicle compatibility and technical specifications. We designed vehicle and tyre search, filters and product details around that need, prioritising a clear, reassuring shopping experience in a competitive market.
We do not see KolayOto as a finished, handed-over project. We implement ideas, test them and carry them into later versions. Today, extensive Shopify customisations allow us to develop design, UX and the technical structure together.
