Pars Design
Services

Brand identity
& visual design.

A logo is the starting point. A consistently applied visual language carries the brand forward. We consider identity alongside the digital product, planning how it will work on web and mobile from the outset.

Let's talk

The logo, guidelines and all source files are yours.

Salt Commerce identity on black and white business cards.
Round Motto Poster labels on white and kraft backgrounds.
Logo applied to a printed surface.

When this service helps.

Creating a brand, refreshing an existing one and extending an identity across an organisation each require different decisions. This work builds the system behind what a brand communicates and how it looks.

We start by understanding the brand and what needs to change. We can build a new identity, preserve existing recognition or turn the system into practical tools for daily use.

Services.

Find the right service.

If you are starting a new brandStart with logo and identity design. We develop the core visual system and its first applications together.
If you have a logo but inconsistent applicationsCorporate identity gives your teams the standards and templates they need.
If your brand feels dated but recognition mattersA brand refresh identifies what to preserve and what needs to change.
If presentations, proposals and catalogues come firstSales and corporate materials turn content and design into a reusable system.

Frequently asked questions

What if we do not know where to start?

We review your materials, goals and immediate needs together. If the core identity needs work, we start there. If consistency is the issue, an audit or corporate applications may be more useful.

Can we work together on a single piece?

Yes. The project can be a single presentation, catalogue or application. We still check that it fits your brand system and does not introduce new inconsistencies.

Can brand strategy be included?

Positioning, messaging architecture and naming can be scoped separately. If the decisions underpinning the visual system are missing, we clarify them before design begins.

Do you deliver application and production files?

Yes. Source files, editable templates, production files and usage notes are delivered according to the approved scope.

Can we refresh the identity while keeping the logo?

Yes. In many projects, the logo stays or receives minor refinements. The main work is in colour, typography and application guidelines.

What format are the guidelines delivered in?

A web-based guide and a PDF, with all source files—Figma, vector logos and fonts—in your account.

Can we combine branding with a website project?

Yes. Working on them together lets the identity carry directly into the interface design system.

How do you price the work?

We clarify the scope in our first conversation and provide a fixed-price proposal. Ongoing work can also use a monthly team arrangement.

Do you offer naming?

Yes. Name proposals come with positioning and preliminary domain and trademark checks.

How many concepts will we see?

We usually present two or three directions, with two rounds of refinement on the chosen direction.

Have a project in mind?

Let's make something.

Looking for a team that brings design and engineering together? Let's talk.