Logo & identity design.
Make your brand recognisable from the start. We design an identity whose strategy, logo, colours, typography and core guidelines work together.
Tell us where things stand and what you want to achieve. We will define the scope and next step together.
What this service addresses.
A new brand needs a consistent presence from day one. That calls for a visual system that guides decisions across presentations, websites, social media and more.
You receive a core identity system that makes the brand recognisable and consistent across different applications.
Who it is for.
- Founders starting a new brand or business
- Companies launching a product as a separate brand
- Brands with a logo but no consistent visual language
- Teams building a credible identity before launch
Scope.
The work below is scoped to your needs. Deliverables and responsibilities are agreed in the proposal.
- Focused brand discovery and competitor review
- Logo system and variations
- Colour and typography system
- Core iconography or graphic language
- Examples of digital applications
- Concise brand guidelines
Process.
- 01A focused discovery session clarifies the goal, users, existing materials, constraints and decision makers.
- 02We explore different creative directions for the brand’s character and discuss them in terms of objectives and distinctiveness.
- 03We develop the chosen direction into a logo family that works at different sizes, on different backgrounds and in different contexts.
- 04We test the identity on real touchpoints to check the system’s flexibility and consistency.
- 05We document approved decisions with examples of correct and incorrect use, giving teams a clear reference.
Deliverables.
Source files, access, third-party licences and ongoing support responsibilities are handed over according to the agreed scope.
- DELIVERABLELogo source files
- DELIVERABLEType and colour system
- DELIVERABLECore templates
- DELIVERABLEUsage guidelines
Frequently asked questions.
Can we commission just a logo?
Yes, a logo-only project can be scoped separately. We recommend defining at least the core colours, typography and variations alongside it so the logo works in practice.
Are naming and taglines included?
Naming and taglines are separate services. They can be scoped before or alongside the identity project. If you already have a name, we still clarify the brand promise and tone during discovery.
How many design directions will you present?
We do not promise a fixed number as part of a package. After discovery, we present meaningfully different directions and develop the chosen one. Presentations and revision rounds are agreed in the proposal.
Do you manage trademark registration?
We prepare the logo files needed for registration. Legal searches and applications should be handled by a trademark attorney or legal adviser. We can provide visual files to support that process.
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