HappyTail.
An end-to-end shopping experience tailored to every pet
We began working with HappyTail at the idea stage, delivering its digital platform from production and brand presence to UX and bespoke e-commerce software. Nearly ten years on, we continue to develop the platform as its needs change.
Shopping beyond a standard catalogue.
At HappyTail, shopping starts with more than choosing a product. A pet’s age, weight, physical characteristics, activity level and health information shape the order.
The design challenge was making this combination of variables easy to understand. We divided information entry into steps, focusing on one group of details at a time and leading towards a personalised food order. Content explaining the service forms part of the same journey.
The first encounter with the brand. The homepage explains HappyTail’s service and personalised approach to nutrition.
Steps to introduce your pet. A step-by-step flow collects physical characteristics, activity levels and other details.
A personalised order. Food selection and purchasing shaped by each pet’s information.
Custom e-commerce that evolves with the brand.
The platform combines individual product purchases, personalised pet-food orders and different subscription options within one shopping structure.
Our design and development work has continued from day one. New integrations, subscription improvements and a recently added AI-assisted ordering feature continue to develop HappyTail’s digital experience.
