Pencere.
Managing technology trade across Türkiye in one B2B experience.
We redesigned Pencere, Arena Bilgisayar’s B2B platform serving thousands of partners, three times over roughly ten years. Discovery, dealer pricing, stock, orders and payments became a clear digital product that adapted to evolving operational needs.
Ana sayfa
Need.
Pencere was not a typical online shop. Technology dealers across Türkiye reviewed thousands of products, specifications, tailored prices and live stock before placing high-volume orders. Tracking, payment options and service information formed part of the same daily workflow.
As products and functions increased, so did the complexity of use. A clearer information hierarchy was needed to help users find products, assess commercial terms and order accurately.
Product listing
Product details
Design approach.
Categories, campaigns and showcases follow B2B purchasing habits. Detailed lists and visual grids accommodate different working styles, while brand, category and specification filters narrow a dense catalogue quickly.
Product pages unite imagery, specifications, price and stock in one decision area. Staged checkout lets users review products, quantities, VAT, delivery and payment throughout. Notifications, order statuses and contact routes continue the sales journey.
Across three redesigns in ten years, we revisited not only the visual language but the changing product structure and operational needs. The platform retained its established business logic while keeping its experience current.
Orders and payment
Sepet
The work.
The result is a comprehensive platform connecting a major technology distributor’s complex B2B operations with clear discovery and ordering. Central to our decade-long Arena collaboration, Pencere offered a shared experience across web, iPad and mobile in different working contexts.
