Pars Design

Pencere Mobil.

Accessing thousands of technology products and orders from anywhere.

We designed Pencere’s mobile experience for products, stock, prices, baskets, payments and notifications. Rather than shrink the desktop platform, we reprioritised its extensive commerce functions for users on the move.

Alan
Digital products
Odak
Mobile app
B2B e-commerce
Technology distribution
Year
2009
Related projects
Pencere Web
Pencere iPad
Kapsam
Mobile user flows
UX/UI design
Visual system
Homepage with campaign banner, product list with prices and stock, product details and basket screens

Home, product list, product details and basket

Need.

For Pencere’s B2B users, product information goes beyond catalogue content. Current prices and stock, specifications, order terms and payment options are part of daily work. Users needed quick access away from their desks and the ability to complete orders when required.

The app needed to present thousands of products without losing users on a small screen, simplifying listings, details, baskets and payments while preserving commercial information.

Design approach.

Scrollable, scannable blocks organise campaigns and product showcases on the home screen. Listings prioritise price and stock, with an alternative image-led view for more visual browsing.

Product details sequence imagery, price, stock and specifications around decisions. Basket, delivery and payment become clear consecutive steps, allowing users to review and complete orders on a small screen.

The support area combines categories and frequently asked questions. Coloured status labels distinguish campaign, order and transaction notifications. The visual language shared with web and iPad is adapted for mobile use.

Delivery and payment screen, plus support with categories and frequently asked questions

Payment and support

Listing with large product images and notifications with coloured labels

Large-image listing and notifications

The work.

The complete mobile app brings Pencere’s extensive B2B commerce experience to users on the move. Discovery, payment and support follow the same product language.

The mobile design was an important cross-device part of our roughly ten-year collaboration with Arena, which included three major Pencere redesigns.

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