Lassa Türkiye.
A tyre-selection experience ahead of its time.
We brought Lassa Türkiye’s product range, campaigns and dealers into an experimental interface beyond conventional automotive websites. Strong visual storytelling and new interactions work with clear journeys for tyre-size search, product comparison and finding dealers. The experience pushed the boundaries of its time and gave Lassa a distinctive digital character.
Ana sayfa
Need.
Choosing tyres means navigating technical dimensions, driving conditions and many options. Alongside Lassa’s products, campaigns and brand content, visitors needed a simple way to find compatible tyres and reach a suitable dealer before purchase.
Beyond updating the visual language, we aimed to simplify movement between discovery, size-based search, performance information, campaigns and dealers. Dense information needed to be easy to scan on both desktop and mobile.
Tyre selector
Map-based dealer search
Product detail page
Design approach.
We treated the interface as an experimental expression of Lassa’s energy, not just a catalogue. Bold layouts, visual transitions and motion gave the project a character distinct from conventional automotive corporate sites of the time.
The homepage puts brand communications and user tasks into a shared hierarchy. Large campaign images and unexpected compositions convey energy, while the tyre selector and product links provide direct routes to practical needs. Exploration and task-led flows work together without compromising usability.
The tyre selector follows clear steps based on familiar dimensions: width, profile and wheel diameter. Results use a consistent comparison layout for images, prices and core information, making the range easier to scan.
Product pages bring tyre imagery, key features and performance values into one decision area. Sectioned content and visual indicators make technical detail readable without long text blocks.
The dealer finder combines search, maps and lists. Users can search by location and review each dealer’s address, images and services on one screen, completing the journey from online research to a physical sales point.
Sponsorships, social content and campaigns form part of the wider brand experience rather than disconnected pages. We reprioritised the desktop structure for mobile, making menus, tyre results and campaign cards comfortable to use on small screens.
We worked with OGOO and attended client meetings together. Pars Design handled information architecture and UX/UI, while OGOO managed the project and technical infrastructure. Joint feedback reviews kept design and implementation aligned.
The work.
The complete website connects Lassa Türkiye’s products and brand, guiding users from a need to a tyre and then a dealer. Technical selection becomes a series of clear steps, while campaigns, sponsorships and social content share a distinctive, experimental visual system.
The project pairs extensive automotive product information with simple flows and an interaction approach that challenged contemporary web conventions. Working across desktop and mobile, it gave Lassa Türkiye a distinctive, memorable digital presence.
