Lassa Global.
Restructuring Lassa’s product experience for international markets.
We designed Lassa Global’s website to connect products, technical expertise and distributors across countries. Clear, consistent information architecture guides users from vehicle-based product discovery and tyre specifications to company information and local distributor contacts.
Ana sayfa
Need.
One brand, different markets and communication needs.
The global site serves drivers, partners and distributors researching Lassa in different countries. Visitors needed to discover tyre families by vehicle and use, compare specifications and reach the sales network in their own market.
Unlike the Türkiye site’s focus on prices, campaigns and local dealers, this experience emphasises international brand presence, product expertise and worldwide distribution.
Tyre selection
Product detail page
Information architecture.
A global journey from product to distributor.
The homepage combines brand communications with products, news and the ‘New Lassa’ story. The catalogue begins with a clear classification by vehicle type, helping users reach the tyre family suited to their needs.
Product pages bring tyre images, key features, applications and technical information into one decision space. Layered content blocks explain the brand’s manufacturing approach and international presence on corporate pages.
The contact area connects forms, country information and a world-map-based distributor finder, linking online product research with local sales networks.
Haberler
News article
Design approach.
Expressing product performance through a global brand language.
Large vehicle and tyre images put product performance in focus. Lassa’s red, black and white palette establishes a clear hierarchy across product cards, feature icons and calls to action.
Icons, sectioned content and comparable product cards simplify technical information instead of relying on long text. News listings and articles use the same visual system, connecting corporate communications with the product experience.
The responsive approach aims to keep the catalogue and distributor access equally clear at different screen sizes.
Kurumsal
Contact
Collaboration & scope.
We worked with OGOO. Pars Design handled information architecture, user flows and responsive UX/UI; OGOO managed the project and technical infrastructure. Shared client meetings and feedback kept design and implementation aligned.
Outcome.
The website presents Lassa’s global product range, technical capability and international distributors through one digital language. Distinct from the consumer and local-dealer focus of the Türkiye site, it guides international visitors from products to contacts in their own markets.
