Guns of Marketing.
An agency website connecting data with human relationships.
We replaced Guns of Marketing’s outdated website with a digital presence that reflects both its measurement-led approach and the value it places on relationships. Strong photography, direct copy and discipline-specific storytelling express GOM’s unconventional agency character.
Ana sayfa
Need.
Guns of Marketing worked across digital marketing, bespoke software, social media, business development and networking. Its existing website could not represent that breadth, the agency’s outlook or its projects. The task called for a new experience rather than improvements to the old structure.
The challenge was not simply to categorise services. GOM combined a systematic approach to measurement, analysis and strategy with an emphasis on relationships, collaboration and strong networks. The website needed to express both sides together.
Service and project areas
Mobile, map and contact
Design approach.
We rebuilt the information architecture around GOM’s core disciplines: digital marketing, web projects, social media, mobile, bespoke software, business development and ‘İşler Dostlar’. Each area has scannable subsections within a shared visual and structural system.
The design draws on GOM’s internal contrasts. Structured diagrams, icons and clear information blocks explain measurement, analysis and processes; full-screen photographs, short manifestos and expressive copy convey creativity and relationships. The ‘Good Relations’ approach makes the site an expression of the agency’s outlook, not just a service catalogue.
Distinctive icons identify each discipline in the main navigation. Service pages use subject-specific colours and extended narratives. Each speciality has its own character, while navigation follows the same logic throughout.
We designed project pages as detailed case studies rather than brief image galleries. They bring together the work, disciplines, context and awards where relevant. Maps, a contact form and mobile adaptations complete the experience across screens and key touchpoints.
GOM prepared most of the content. We developed headlines, page structures and narrative order together. Pars Design was responsible for information architecture, UX and UI design.
Project detail page
Project detail continued
Social media service page
The work.
The website brings GOM’s analytical discipline and unconventional, human character together. Services have a clear structure without losing the brand’s emotional tone, strong photography or direct voice.
Designed and launched in 2014, the site remains in use in its original form. Over that time, GOM has become not only a client but a long-term partner across other projects. Antalya Havalimanı, Beyaz Art and Art International are further examples of this collaboration in our portfolio.
