Vestel Maestro Product Microsite.
Exploring an unconventional refrigerator through interaction.
Vestel Maestro offered unusual features for its time, including an MP3 player, voice messages, reminders and a timer. We designed and developed a microsite where visitors could explore the refrigerator interactively rather than read a conventional feature list.
Landing page
Need.
Maestro had many features that distinguished it from other appliances. Text alone would not adequately convey its character or experience.
The microsite needed to reveal internal and external details, make specifications understandable and evoke the experience of examining the product itself.
Discovering features on the product itself.
The refrigerator anchors the experience. Visitors select marked points on open and closed views to explore features.
Magnification and explanation boxes focus on specific areas. Capacity, three-dimensional cooling, fast freezing, holiday mode, child lock and energy saving remain connected to the product itself.
Technical specifications
Feature hotspots
Digital storytelling supported by animation.
We created custom transitions, zooms, feature markers and expanding information. Motion guides attention and progressive discovery rather than simply decorating the interface.
We handled all digital production, from visual design to front end and animation. A restrained, product-focused interface simplifies specifications while retaining Maestro’s advanced-technology character.
Interior magnifier
Feature explanation
Outcome.
The microsite turns a static product page into interactive discovery. Users follow their curiosity, while animation and visual guidance make technical information easier to understand.
