Butterfly DXP.
A clear product story for an extensive technology platform.
We brought Butterfly DXP’s capabilities—from headless CMS and commerce to content portals and order management—into a clear, modular marketing experience designed to support enquiries.
Ana sayfa
Need.
Developed by RGLABS, Butterfly DXP supported digital ecosystems across data sources and touchpoints. Its modular infrastructure covered headless CMS, news and corporate content portals, OTT, commerce, marketplaces, PIM and order management.
The task was to turn a technically capable but complex platform into a story different decision makers could understand quickly. The site needed to show its scale and guide visitors to relevant use cases, demos or trials.
Platform features
Architecture and scale
Design approach.
We structured content around “one platform, many digital solutions”. Platform, solutions, features, integrations, architecture, scalability and support appeared in layers, letting visitors understand the value before exploring technical detail.
Product screens, simple illustrations and step-by-step explanations made abstract infrastructure concepts tangible. Clear headings and generous space organised complex content, while purple, blue and dark tones gave it a distinct visual character.
We designed desktop and mobile together. Trial and demo calls followed naturally from the product story, connecting exploration with action.
Feature list
Resources & blog
Visual identity
Typography & colour
The work.
The marketing website presented a modular platform for building different digital products faster, giving the extensive feature set a coherent narrative.
Our work with RGLABS connected scope, architecture, scalability and solution areas through one language, creating a shared story for technical teams and business decision makers.
