Aydınlar Dental.
Redesigning the digital experience of a multi-clinic healthcare brand.
We designed a website connecting Aydınlar Dental’s treatments, practitioners and clinics, bringing content production, appointment journeys and long-term management needs into one experience.
Ana sayfa
Need.
Aydınlar Dental had multiple clinics, a large team of practitioners and many treatment areas. Its digital experience needed to help patients find information quickly, choose a clinic and practitioner, compare treatments and request an appointment.
The team also needed manageable content infrastructure for regularly published health articles, practitioner videos and clinic updates.
Design approach.
We reorganised information around patients’ questions: Which treatment do I need? Who specialises in it? Which clinic is closest? How do I book an appointment?
The home page connected treatments, practitioners, clinics, patient experiences, articles and appointment steps in a clear sequence. Grouping treatments by specialty made terminology easier to scan, while links connected practitioner and clinic pages.
We approached healthcare’s need for trust with an open, human visual language. Light backgrounds, soft blue and mint tones, balanced typography and real clinic photography created a clean, contemporary interface, consistent across desktop, tablet and mobile.
Patient reviews and practitioners
Doctors
Content and production.
We also coordinated video planning, filming and production with our partner, bringing practitioner explanations and clinic experiences into appropriate places throughout the website.
The active blog supported regular treatment information. A CMS made clinics, practitioners, treatments, partner institutions, articles and videos manageable over the long term.
Clinics
Treatment page
The work.
We brought fragmented information into a platform connecting brand communications, patient guidance and appointments. A shared language unified the branches while allowing each clinic and practitioner to be explored individually.
During a working relationship lasting approximately three to five years, we updated the site, adapted it to new content needs and supported continuity in digital communications.
