Yapı Kredi Kültür Sanat Website Redesign.
One coherent arts and culture experience from different expectations.
We designed a contemporary, distinctive web experience for Yapı Kredi Kültür Sanat’s layered content. Taking over after earlier design rounds had not reached a conclusion, we developed a clear direction approved at the first presentation.
Ana sayfa
Need.
Arts and culture platforms span exhibitions, events, publications and archives with varied information needs. The design had to preserve an established identity, highlight the current programme and connect stakeholders’ expectations through one digital language.
The challenge went beyond appearance. A clear design idea was needed to resolve a prolonged decision process and clarify the relationship between content and brand.
Design built around one idea.
The homepage centres a distinctive illustration and clear hierarchy. A contemporary interface preserves institutional presence while expressing the vitality of arts and culture and giving content space.
Decisions follow how visitors encounter information rather than decorative preferences. Simpler relationships between imagery, headings, descriptions and actions make the brand’s character visible immediately.
Clarifying a complex approval process.
A key achievement was bringing different expectations into one solution without an extended series of alternatives. Understanding the need and defining a clear idea led to approval of our first direction, concluding the design stage.
Outcome.
The design balances Yapı Kredi Kültür Sanat’s established identity with current cultural work. It also shows how careful analysis, a clear idea and controlled hierarchy can help a complex stakeholder process move forward.
