Pars Design

Renq.

Discovering furniture collections through the spaces they create.

We created a complete digital experience for Renq, from brand identity to catalogue. Collections, room sets and accessories appear within a visual story expressing the brand’s design approach and ideas for living spaces. We delivered the full website, including UX/UI, front end and CMS.

Alan
Brand & identity
Corporate website
Product Catalogue
Odak
Furniture
Collection discovery
Living spaces
Year
2018
Kapsam
Brand identity, visual system, information architecture, UX/UI, responsive web, front-end development and CMS
Renq homepage opening with a teenager’s bedroom photograph.

Ana sayfa

Need.

Renq needed to connect collections, room sets and accessories within one brand. Users had to be able to scan the range, understand each collection’s character and see relationships between individual pieces.

The site also needed to convey how furniture feels in a space, beyond specifications. A flexible system would balance information with photography while preserving a contemporary, refined tone.

Brand and visual approach.

We built the identity around simple typography, natural tones and restrained accents. Open Sans and Sofia Pro Soft establish hierarchy between headings, descriptions and specifications. A four-colour palette accommodates varied photography while maintaining recognition.

Balanced dark and light surfaces give collection photography room to stand out while keeping detailed information readable.

Homepage section presenting the Harmony collection and furniture categories through room photography.

Collections section

Catalogue page listing room sets in a shared visual hierarchy.

Product listing

Catalogue experience.

The homepage connects the featured Harmony collection with categories, accessories and current content. Large interior photographs convey each collection’s character, while category links offer direct routes to relevant products.

Room-set listings share a visual structure. Consistent navigation leads from collection to product family and details. Product pages bring images, descriptions and related pieces into one decision space.

An accessories slider and news areas extend the catalogue beyond major furniture sets, showing complementary products and the brand’s latest developments.

End-to-end web development.

After information architecture and responsive UX/UI, we developed the front end. Components work consistently across screen sizes, connecting photography, collections and the catalogue.

The CMS provides a maintainable publishing system for collections, products, accessories and news. New collections and product families can extend the site within a flexible structure.

Product detail page presenting a room set through photographs and specifications.

Product details

About page telling the brand story through photography and video.

About us

The work.

The complete digital catalogue brings Renq’s identity and furniture collections into one visual system. The end-to-end project connects brand creation, UX, front-end development and CMS.

Benzer projeler

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