Pars Design

Moneymo.

Making a complex shopping ecosystem clear to everyone.

We designed and developed Moneymo’s website from scratch, explaining a mobile shopping model that connects banks, brands and consumers. The structure makes the payment concept, its operation and its value to each audience clear without excessive technical detail.

Alan
Digital products
Odak
Website
Fintech
Startup
Year
2019
Kapsam
Information architecture, UX/UI, responsive web design and front-end development
Moneymo homepage with the message “Next-generation shopping integrator”

Ana sayfa

Need.

Moneymo introduced a shopping integration model where consumers could scan a QR code in their bank or e-wallet app to order and pay. It connects physical and digital sales channels, with different benefits for banks, brands and consumers.

The website needed to make this multisided model easy to understand. Visitors should first grasp what the product does, then follow its four-step process, applications and benefits for their own role.

Section explaining QR-code shopping through a mobile banking app in four steps

How it works section

Design approach.

We started from scratch, organising the complex model into a clear sequence: what Moneymo is, how shopping works, where it can be used and what banks, brands and consumers gain.

We visualised the QR-led shopping journey in four steps. Photography and icons distinguish uses in shops, restaurants, bills, catalogues, online shopping and payment on delivery. Side-by-side benefits make the value for each audience comparable.

Visuals showing bank and brand apps within one ecosystem make the collaborative model tangible. Large typography, strong colour transitions and modular sections create a technical but readable web language. We also developed the responsive front end, turning the design into a working site.

Use cases including stores, restaurants, bills, catalogues and online shopping

Use cases

Three-column layout comparing benefits for banks, consumers and brands

Benefits section

Section explaining the collaborative integration model through bank and brand logos

Partnership model section

Dark page ending with contact form and corporate information

Contact form

The work.

The website explains a technical financial integration through a clear shopping story. Use cases, step-by-step flows and audience-specific benefits make Moneymo’s role between banks, brands and consumers visible.

Moneymo had secured investment, and its website remained live for a long period. Pars Design’s scope covered the website’s information architecture, UX, UI and front-end development, not the brand identity or payment infrastructure.

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