Boutique hotels.
A considered journey from discovering boutique stays to choosing one.
We designed Butik Oteller’s WordPress platform as a refined website, presenting distinctive accommodation through strong photography and a clear booking journey. Destination discovery, hotel comparison, room choices and reservations were considered together for desktop and mobile.
Ana sayfa
Need.
Choosing boutique accommodation involves more than price and availability. The experience needed to convey each hotel’s character, destination and atmosphere while helping visitors find a suitable property.
The goal was to retain rich content with a calmer presentation than a typical booking site. Search, filters, comparison and reservations needed clarity, with photography playing a useful role in decisions.
Destination page
Hotel listing
Design approach.
We began with destination discovery. Landscape photography, featured hotels and immediately accessible search made the home page both an invitation to explore and a direct route to results.
Destination pages paired local atmosphere with hotels and guide content. Listings offered clear filters for location, price and facilities, while hotel cards balanced images, key information and price.
Hotel pages brought a large gallery, property details, room options and booking into one decision flow, allowing users to explore and choose without moving between disconnected pages.
We reprioritised search, filtering, hotel research and booking for smaller screens, creating a responsive experience comfortable to use on the move.
Hotel details
About us
Mobile screens
The work.
The resulting tourism platform conveyed each hotel’s character through photography and gave users a clear route to discovery and booking. The design was implemented in WordPress, launched and used for a long period.
The work gave the brand a more refined and credible digital presence, connecting destinations, hotels and guides in one system. Pars Design worked directly with the client on information architecture, UX and interface design.
