Bastır Gelsin.
Ready-made designs and personalised printing in one shopping experience.
We designed Bastır Gelsin’s online store so people could buy ready-designed products or personalise them with their own images. Discovery, the design tool, basket and account steps formed one clear journey.
Ana sayfa
Need.
Two ways to buy, within one structure.
Bastır Gelsin users could browse ready-designed products or create their own. The experience needed to support familiar shopping behaviour while making personalisation straightforward.
Users had to choose a product and options, place and adjust their image in the print area, and review the result before ordering. Managing these extra decisions without complicating the purchase was the central design problem.
Category page
Product listing
Design approach.
A connected journey from discovery to design and order.
The home page offered entry points through promotions, popular products and ready-made designs. Categories and listings used a shared hierarchy for filters, prices, images and product groups.
Product pages brought images, options and related products together to support purchase decisions. For customisable items such as T-shirts, a design tool let users upload, position and resize their image within the print area.
Step indicators made the basket and checkout easy to follow, with clear products, quantities and totals. Login and registration options appeared together to reduce unnecessary detours.
Product detail page
Design tool
Outcome.
The interface connected ready-made shopping with personalised print creation. Discovery, customisation and checkout became a clear sequence.
Pars Design handled UX, interface and responsive web design. Software development was outside our scope.
