Anadolu Pass Mobil.
A mobile experience for meal cards, offers and nearby places.
We designed Anadolu Pass’s mobile app around the daily needs of meal-card users. Offers, nearby restaurants, venue details and account transactions came together in a shared product language across mobile and tablet.
App screens
Need.
The mobile service needed to do more than provide information. Users had to register quickly, sign in securely, discover offers and find nearby merchants. Across different screen sizes, the product also needed to carry the new brand identity consistently.
App flow from welcome to profile
Design approach.
We organised the experience around the most frequent tasks. Registration and login were simplified, while offers, popular venues and nearby options became visible on the home screen.
Merchant discovery offered both list and map views. Distances, location markers and venue details connected in one flow, helping users find a suitable option nearby. Restaurant pages presented addresses, opening hours and menu categories in a clear hierarchy.
On tablet, we arranged denser information such as company details and account transactions in scannable tables with balanced spacing. Mobile discovery and tablet information management shared the same design system.
Company details
Account activity
The work.
The mobile product complemented Anadolu Pass’s physical card and merchant network, making offers and venues easy to discover. It shared a language with the website and corporate identity while adapting to different contexts of use.
