YOM Organic Products Online Store.
A distinctive shopping experience for organic produce.
We designed YOM’s responsive store for organic fruit and vegetables, using a distinctive visual language to reflect the products’ freshness and natural qualities. The new brand’s shop follows a clear, category-specific journey from discovery to details.
Ana sayfa
Need.
Online fresh-food shoppers cannot touch the products. Visual presentation, information, organic production and trust therefore play an important part in decisions.
YOM’s vegetables, fruit and organic products needed to be easy to discover while the brand stood apart from a generic grocery interface.
A product-led discovery experience.
The homepage combines produce photography, categories, campaigns and featured products. Vivid colours and relevant graphics reflect the products’ natural character and create a clear rhythm towards shopping.
Filters make extensive category and product listings easy to scan. Cards clearly present prices, core details and purchase actions to support quick decisions.
Homepage product sections
Product details that build confidence.
Large, appealing photographs, descriptions, prices and options share a clear hierarchy on product pages. Products such as organic cocktail tomatoes are presented with a sense of freshness and quality, not simply as catalogue entries.
A visual identity grounded in the subject.
We adapted familiar commerce patterns to the organic-product context. Photography, colourful categories and distinctive graphic surfaces give YOM a lively store reflecting its new identity.
Product listing
Product detail page
Outcome.
The design brings organic products into a credible, usable and visually distinctive store. Discovery, filters and details support commerce while setting YOM apart from conventional online grocers.
