Lastik.com.tr.
Making a technical product easy to choose and reassuring to buy.
We designed an e-commerce experience for Lastik.com.tr that turns vehicle and tyre information into clear choices, connecting campaigns and fitting services with the shopping journey.
Ana sayfa
Project.
Buying tyres requires more technical knowledge than a typical purchase. Season, section width, aspect ratio, wheel diameter and vehicle model can make selection difficult. The central challenge was to turn these technical decisions into a clear, manageable shopping experience.
Working with OGOO, we treated tyre search, discovery, campaigns and purchasing as one system. Rather than assume technical knowledge, we designed a guided experience that asks the right questions in the right order.
A shorter route to the right tyre.
The homepage tyre finder offers two starting points. Users who know their tyre dimensions can enter them directly; others can choose their vehicle make and model.
This makes a broad catalogue manageable and reduces uncertainty about choosing the wrong product. Campaigns, featured products and guides support search, helping visitors make informed choices rather than simply driving a sale.
Bringing product, service and trust together.
Tyre shopping does not end with delivery. Fitting, service coverage, shipping and after-sales support influence the decision. Alongside product cards, we created clear areas for brands, campaigns, service benefits and guidance.
Cards highlight products and price advantages, supported by a clear hierarchy, simple filters and consistent actions. Shoppers can assess options without getting lost and see the next step in their purchase.
Making campaigns part of the experience.
Seasonal changes create direct demand for tyres. We designed campaigns such as winter tyres as part of product discovery, not simply advertising space.
Homepage images, campaign cards and discounted products share one visual system. Commercial messages become useful routes to relevant products without interrupting the experience.
An award-winning e-commerce experience.
Lastik.com.tr received Outstanding Achievement in the e-commerce category at the Interactive Media Awards. The project scored 482 out of 500 among 182 entries.
The award recognised an approach that makes a technical product category easier to navigate while balancing design, usability and e-commerce goals.
Outcome.
The experience connects product search, campaigns, guides and service benefits in one shopping journey. Lastik.com.tr became a digital sales channel where users could find tyres suited to their vehicles and decide confidently without getting lost in technical detail.
