Brand audit.
Is your brand saying the same thing everywhere? We review identity, messaging and touchpoints together to identify inconsistencies, dated elements and opportunities to improve.
Tell us where things stand and what you want to achieve. We will define the scope and next step together.
What this service addresses.
As different people and suppliers produce brand materials over time, visual language, messaging and touchpoints can drift apart. Before deciding to rebrand, it helps to understand what still works.
We distinguish what to keep, which inconsistencies to fix and where deeper change is needed, giving you a clear basis for your next investment.
Who it is for.
- Companies questioning their brand’s consistency
- Brands preparing for a refresh or repositioning
- Organisations aligning many touchpoints to a shared standard
- Organisations whose teams struggle to apply the brand
Scope.
The work below is scoped to your needs. Deliverables and responsibilities are agreed in the proposal.
- Identity and brand guidelines review
- Website, social and sales materials
- Messaging and tone consistency
- Competitor and category review
- Issues faced by internal teams
- Recommendations on what to retain and change
Process.
- 01We bring existing screens, components, materials or content into one overview, identifying duplication and gaps.
- 02We systematically review key touchpoints, assessing content, usability and technical experience.
- 03We tailor the comparison to the brand audit’s needs and establish the findings needed for the next decision.
- 04We select the direction that best serves the objective and share the reasoning with the teams.
- 05We turn decisions into actionable tasks, phases and responsibilities.
Deliverables.
Source files, access, third-party licences and ongoing support responsibilities are handed over according to the agreed scope.
- DELIVERABLETouchpoint inventory
- DELIVERABLEConsistency assessment
- DELIVERABLEElements to retain
- DELIVERABLEPriorities
- DELIVERABLERecommendations for change
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Frequently asked questions.
Does an audit have to lead to a rebrand?
No. An audit also identifies what to keep. The outcome may be small application fixes, updated guidelines, a brand refresh or a broader repositioning.
Do you review brand strategy?
We assess how the positioning, messaging, audience and visual language fit together. If deeper strategy work or repositioning is needed, we propose a separate scope.
Do we need to share every brand asset?
We need enough examples to represent the key touchpoints. Every file is not necessary, but seeing variations across teams and channels makes the audit more accurate.
Can you implement the recommendations?
Yes. The audit is a standalone deliverable. If you would like us to implement the findings, we scope a separate design, development or ongoing support engagement. Your own team can also carry out the work.
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