Sales Master.
Sales training as a gamified simulation shaped by real decisions.
Sales Master was a gamified training platform for Mercedes-Benz sales teams, covering customer relationships, finance, paperwork and sales processes. Guided by a character named ‘Mercedes’, users worked through realistic scenarios, saw the consequences of decisions and compared performance with other participants.
Customer conversation screen
Need.
Theory alone did not adequately reflect decisions and operational details in real sales conversations. Representatives needed a practical learning environment covering customer communication, finance options, documents and transaction tracking.
The platform needed to keep training engaging, guide users through scenarios and make performance visible. Progress also needed to be comparable by dealership and salesperson.
Simulation and gamification approach.
We organised the experience around a real sales conversation. Users encounter customer profiles and needs, advance through correspondence and choices, and complete operational steps such as finance, payment plans and documents.
Choices affect progress and performance rather than simply opening the next screen. This creates a simulation where users experience consequences, not a test of memorised responses.
Dealer and salesperson rankings show scores, progress and comparisons. Competition supports motivation and continued participation without overtaking the learning itself.
The ‘Mercedes’ guide character.
The ‘Mercedes’ character acts as a digital guide throughout training. Short prompts during document searches, tasks and decisions make dense workflows more approachable and understandable.
The character creates a human connection without undermining the professional training context. Guidance appears at the right moment without long explanations.
Top 10 dealers and sales representatives
Payment plan
Information architecture and interface.
Customer information and correspondence share a workspace so representatives can decide without losing context. Clear tables show finance and payment plans, while search and status indicators make documents easy to track.
A shared design system supports tasks, roles and training states. Colour, typography, tables, cards and status components make both educational content and operational data easy to scan.
End-to-end product development.
We delivered every layer, from product structure and gamification to character design, UX/UI and software. Scenarios, user progress, performance tables and content management work together in the product.
Evrak arama
Document search assistant
The work.
The comprehensive simulator lets representatives practise realistic scenarios, connecting customer communication, finance, documents and performance. Sales Master turns training from passive viewing into interactive learning through decisions, consequences and repeated practice.
