Pars Design

Pencere iPad.

Turning a B2B catalogue into a large-screen touch tool.

We adapted Arena Bilgisayar’s Pencere platform for iPad, connecting discovery, filtering, ordering and tracking across thousands of technology products. We preserved the web platform’s business logic while using the tablet’s space for faster comparison and decisions.

Alan
Digital products
Odak
Tablet app
B2B e-commerce
Technology distribution
Year
2013
Related projects
Pencere Web
Pencere Mobil
Kapsam
Tablet user flows
UX/UI design
Visual system
Pencere iPad app homepage with campaign slider, bestsellers and campaign list

Ana sayfa

Need.

Pencere users did not browse only at their desks. They needed portable access to campaigns, prices, stock, product comparisons and order tracking.

The tablet could not simply be a smaller copy of the website. Products, specifications and commercial details needed to be reorganised for readable, manageable touch interaction.

Homepage with slide-out navigation on the left

Expandable menu

Screen listing laptops in a grid

Product listing in grid view

Design approach.

Large touch areas highlight campaigns, bestsellers and offers on the home screen. A side menu provides quick access to categories and tasks. Timed offers have a distinct area with countdowns and special prices.

Products appear in detailed lists or visual grids. Grouped filters for brands, categories and hardware specifications narrow the catalogue quickly. The selected product’s images, price and technical details sit beside the list, preserving context.

The basket shows products, quantities, VAT and totals together. Date ranges and statuses make orders easy to track. The complete B2B journey, from discovery to post-order tasks, is designed for tablet use.

Product list on the left, phone imagery, prices and specifications on the right

Product details

Basket screen with products, VAT, quantities and total price

Sepet

The work.

The iPad experience makes Pencere’s extensive product and commerce data manageable through both screen space and touch. It shares a language with web and mobile while providing an interface specific to tablet use.

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