Kinesis.
Making an industrial product clear through contemporary web design.
We replaced Kinesis’s old website with a responsive experience presenting solid forklift tyres, applications and dealers through clear information architecture. Technical detail and strong imagery give the brand a more contemporary, credible and useful digital presence.
Ana sayfa
Need.
Kinesis was an established brand, but its website did not reflect the technical quality of its products or the brand’s strength. Different solid tyre options, applications and specifications needed to be explained without overwhelming visitors.
The site needed to offer professionals detailed product information and direct them to a nearby sales point. Keeping dense technical content scannable on mobile as well as desktop was a central challenge.
Map-based dealer search
Contact
Design approach.
We rebuilt the architecture around product discovery, technical evaluation and finding a dealer. Strong forklift photography expresses the industrial character, while white and black solid tyre families are clearly distinguished.
Product pages bring construction, applications and specifications into one visual hierarchy. Images, diagrams and sectioned content make complex information readable without relying on long text blocks.
The dealer finder combines lists and maps to help users reach local sales points quickly. Simple contact areas complete the journey from product research to a physical point of contact.
Rather than simply reduce the desktop layout, we reorganised navigation, categories, technical information and dealer search around mobile priorities.
Products
Product detail page
Mobile screens
The work.
The result explains Kinesis’s products without losing readers in technical detail, guiding them from product families to detailed information and the dealer network.
Working with OGOO, Pars Design was responsible for information architecture, UX/UI and responsive web design. The site launched and was used for a long period. It demonstrates how an industrial brand can make its digital presence more current and accessible without changing its existing identity.
