Bridgestone.
A simpler digital route to the right tyre.
We redesigned Bridgestone Türkiye’s earlier website experience. Search by vehicle, tyre size or catalogue connected with detailed product information, campaigns and the dealer network in a responsive site.
Ana sayfa
Need.
Choosing tyres involves technical information, but users arrive with different knowledge. Some know their vehicle, some the tyre size and others want to browse products. A clearer experience needed to accommodate those different starting points.
Tyre selector
Tyre search results
Design approach.
We redesigned the information architecture and core journeys. The tyre finder offered three clear routes: search by vehicle model, search by tyre size and browse the catalogue.
From results to product details, sizes, usage, season and performance information were presented for comparison. The dealer finder continued the journey with maps, contact information and directions to fitting locations.
Large photographs, strong typography and Bridgestone’s red, black and white created a bold visual system for its time. Reorganised mobile hierarchy kept tyre selection, product research and dealer search clear on smaller screens.
Dealer locator
Sosyal medya
Mobile screens
The work.
A technical category with many choices became a simple discovery experience that started with what users already knew. The design was used for many years and received a strong client response. Clear entry points, organised product information and desktop-mobile consistency still express its approach today.
Collaboration & scope.
Pars Design handled information architecture, UX and interface design for Bridgestone Türkiye. We worked with OGOO, which provided technical infrastructure and software development.
