Pars Design

Infini Field Team Mobile App.

Managing field operations in a few taps.

We designed INFINI, the field-team app from pharmaceutical software specialist İdesse. Visit planning, physician and institution details, meeting reports, sample and promotional records, and orders come together in clear flows designed to minimise data entry on the move.

Alan
Digital products
Odak
Mobile business app
Field operations
Health technology
Year
2015
Kapsam
Product experience, information architecture, user flows and mobile UX/UI design
Dashboard summarising product performance and daily visits, visit options, contact card and order screens.

Dashboard, visits, contact card and orders

Need.

Making desktop workflows practical in the field.

Field representatives visit numerous institutions and physicians, recording plans, conversations, product presentations and orders under time pressure. Long forms and repeated data entry may be manageable at a desk but become a significant burden on the move.

The task was not simply to fit functions onto a smaller screen. We needed to rethink the workflow around daily working patterns, speed up recurring decisions and make reporting a natural part of each visit.

Experience design.

One flow from visit preparation to reporting.

The dashboard shows daily visit plans alongside product-level performance. Users can see scheduled visits, create new ones or report completed meetings directly.

Physician and institution cards share a structure covering contact details, institutional relationships and past activity. Products discussed, messages used, samples and promotional materials become separate, quickly accessible steps.

We simplified ordering around product selection, quantities, order details and order history. Users can move from a meeting to an order without getting lost between screens.

Interactions designed for speed.

Select rather than type. See rather than search.

To reduce time spent in the app, we turned repeated entries into visual shortcuts. Common visit lengths of 15, 30, 45 and 60 minutes can be selected with a single tap.

Preset options cover time of day, visit type, product, quantity and meeting outcome. Large touch targets, clear selection states and a progressive structure support quick, accurate completion on the move.

The result is a task-focused tool adapted to field conditions, rather than a mobile copy of long desktop forms.

Design system.

Bringing extensive functionality into one mobile language.

Consistent navigation, cards, lists, forms and selection components bring the app’s many modules into a shared system. Blue and red accents distinguish functions and states, making screen priorities clear.

Dashboards emphasise charts and numerical summaries; task screens focus on simple forms and clear actions. Analysis, planning and data entry remain consistent within the same product.

Launch screen and visit flow with one-tap selection of a time of day.

Launch and visit-time selection

Product presentation options and contact information table.

Product presentation and table

Collaboration & scope.

We translated business rules informed by İdesse’s healthcare and pharmaceutical expertise into mobile journeys for field users. İdesse developed the product; Pars Design was responsible for information architecture, interaction design and end-to-end UX/UI.

Outcome.

The complete mobile experience lets field representatives plan visits, access physician and institution details, report meetings and handle products and orders in a few taps. Its central value is turning extensive operations into short, clear interactions suited to time pressure in the field.

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