Fit ve Mutlu Corporate Identity.
A warm identity that makes exercise part of everyday life.
We designed an energetic, approachable and people-focused identity for Fit ve Mutlu, a platform bringing live fitness classes into the home. A handwritten logo, an active colour palette and flexible applications express the brand’s friendly character.
Logo
Need.
Fit ve Mutlu was a new venture bringing gym classes into the home through live sessions. The brand needed to express movement and health without seeming distant, overly technical or focused on performance pressure.
The identity had to bring different instructors, class types and user profiles together, while extending easily from the digital product to printed materials.
Business card
Defter
Design approach.
We translated the name’s positive, everyday tone into a flowing handwritten logo. The curved line beneath it suggests both a smile and a body in motion, bringing the two ideas in Fit ve Mutlu together in one mark.
Our flexible palette balances vibrant colours with neutral tones. Logo variants work on light, dark and coloured backgrounds, preserving the same warmth from business cards to product interfaces.
Logo variations
Renkler
The work.
The complete identity gives Fit ve Mutlu’s technology a human, welcoming face. It was used across the web experience and corporate applications during the platform’s several years of operation.
The identity also provided the foundation for the Fit ve Mutlu digital platform, featured as a separate project in our portfolio.
