Pars Design

Salt Commerce Logo Design.

A simple brand mark for complex multichannel commerce.

We designed a simple, contemporary logo for Salt Commerce that expresses its e-commerce technology focus. A clear visual signature retains its identity across screens, software interfaces and promotional materials.

Alan
Brand & identity
Odak
E-commerce technology
Software
Year
2017
Kapsam
Logo design, core visual application
White Salt Commerce logo with a cyan triangle detail on black.

Logo

Brand context.

Salt Commerce was developed to bring sales from websites, social media and marketplaces into one operation. It connects inventory and warehousing, order picking, indexing for product discovery and returns management within the same system.

Rather than describe every feature, the identity needed to convey a reliable, organised and scalable software brand.

Simple identity application: Salt Commerce logo on black and white business cards.

Business card

Salt Commerce logo on a shipping box and packing tape.

Kargo kutusu

Design approach.

We developed the logo with a digital-first approach. A simple form and readable wordmark remain clear from small interface spaces to large promotional applications.

A triangular detail adds a small visual twist within the simple form. Its geometry gives the logo direction, movement and a technical rhythm, remaining distinctive at different sizes.

We conceived the identity as a recognisable visual framework that would not compete with dense product screens. Patterned and coloured applications demonstrate how the logo retains its character in different digital contexts.

Primary Salt Commerce logo application on a patterned tablet screen.

Logo on a tablet screen

Black, dark grey, cyan and grey palette.

Renkler

The work.

The flexible logo expresses Salt Commerce’s multichannel software through a simple technical language. It gives an extensive product a recognisable presence across media.

Benzer projeler

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