Fit ve Mutlu.
Live fitness at home, ahead of its time.
We took Fit ve Mutlu from an idea to a working product. Years before the pandemic, we designed and developed a complete digital fitness platform where users could join live classes with expert instructors, plan their schedules and exercise at home.
We built the product’s complete digital structure, from brand identity, information architecture and UX/UI to front-end and back-end development, payments and live video integration.
Ana sayfa
Need.
Fit ve Mutlu came to us with an idea: make the gym experience independent of location and connect users with expert instructors in live classes.
Although familiar today, the model was new in both product and technology terms at the time. Live-streaming infrastructure was not yet widespread, and video services were less accessible and scalable. Finding an instructor, choosing a class, buying a package, planning a schedule and joining live sessions had to work as one reliable experience.
The platform also had to work for instructors, gyms and the operations team. Different class types, private and group sessions, instructor profiles, calendars, packages and payments needed a shared product architecture.
Class search results
Instructor profile
Design approach.
We followed the user’s natural decision sequence, from discovering instructors and classes through class details, package selection, payment, personal calendars and joining live sessions. A complex operation became a clear, manageable user journey.
Class listings highlight information that supports decisions: instructor, level, duration and schedule. Instructor profiles include expertise, introductory videos and available classes. The user dashboard brings upcoming classes, purchased packages, instructors and videos together.
We kept the live-class screen simple so the interface would not interrupt communication between instructor and participant. The video, class duration, countdown and communication tools are clear at a glance. We integrated an external live-streaming service and developed user management, scheduling, packages and payments to work together across the platform.
The product experience carries the warm, energetic and approachable identity we designed for Fit ve Mutlu. This gives a technology-heavy service the character of a welcoming fitness brand rather than an impersonal software interface.
User dashboard
Class details
Live class screen
The work.
The result was a comprehensive digital fitness platform where users could choose instructors, buy class packages, manage their schedules and join live private or group classes.
Through partnerships with gyms and instructors, Fit ve Mutlu became an active service network and operated for several years. It holds a special place in our portfolio for turning live, remote fitness into a working product before the model became widespread.
