Anadolu Pass Corporate Identity.
An identity bringing Anatolian warmth to a contemporary payment brand.
We designed a brand system for Anadolu Pass while the venture was still an idea, covering the physical card, website and mobile app. Its Anatolian roots became a simple, warm visual language suited to a technology service.
Logo
Need.
The new meal-card brand needed to earn the confidence of corporate customers while feeling familiar to everyday cardholders. Its identity had to remain recognisable across physical cards, merchant communications, the website, mobile app and tablet screens.
Meal card
Corporate stationery
Design approach.
We expressed the connection to Anatolia through a warm, contemporary language without relying on folk motifs. Turquoise conveyed trust and digital service, while orange added associations with food, energy and human warmth.
Logo, typography, colour, icons and card designs formed one visual system. We focused on clarity from small mobile icons to large web layouts and physical cards. Food photography and simple interface components expressed both regional roots and a contemporary service.
Identity in the mobile app
Typography
Renkler
The work.
The identity brought Anadolu Pass’s physical and digital presence together. It became the design foundation for the website and mobile product, giving the venture a shared visual language it could use as it grew.
