Pars Design

Travel in Turkey.

From a simple tour website to a credible sales platform.

Travel in Turkey was an İstanbul-based tour operator’s platform connecting visitors with trips and experiences from different providers. We redesigned and developed its limited HTML site end to end, spanning content, visual language, reservations and CMS.

Alan
Digital products
Odak
Tourism
Rezervasyon platformu
Year
2014
Kapsam
Content, information architecture, UX/UI, booking flows, CMS and web development
Homepage: opening screen starting the discovery journey with tour search and featured packages.

Ana sayfa

Need.

The old site did not reflect the range of tours or service quality. Content was difficult to update, options were hard to compare and there was no coherent journey towards purchase.

Travel decisions depend on more than price. Clear itineraries, good destination photography, business credibility and transparent payments all matter. We treated the project as a trust- and sales-focused transformation rather than a visual update alone.

From discovery to booking.

The architecture follows travel intentions. Prominent search and featured packages lead to listings where destinations, itineraries and prices are easy to compare.

Tour pages connect programmes, dates, prices, photographs and other decision details. Maps and destination cards support exploration, while baskets, passenger details and payment form a continuous booking flow.

Tour listing: comparable cards presenting itineraries, prices and key features.

Tour listing

Tour details: page combining itinerary, pricing and information to support booking decisions.

Tour detail page

Content and visual language that build trust.

We reconsidered language, imagery and hierarchy for international visitors. Large destination photographs, clear pricing, detailed itineraries and consistent components present services in a professional, credible setting.

The design becomes a practical sales tool, helping visitors find the right tour, understand details and complete a purchase confidently.

Destination discovery: content area showing different routes through a map and destination cards.

Destinations in Türkiye

Photo gallery: album structure conveying the tour experience through strong imagery.

Photo album

A manageable travel platform.

A custom CMS makes packages, prices, itineraries, destinations, photographs and other content easy to update. Adding tours and maintaining current information strengthen the platform’s operational value.

Basket: booking step showing selected tours and a price summary.

Sepet

Passenger and payment details: a secure, easy-to-follow form flow completing the purchase.

Payment

Outcome.

Travel in Turkey became a platform for discovering, evaluating and buying tours rather than a limited promotional site. Better content, imagery, flows and manageable infrastructure increased digital credibility and contributed to higher package sales.

Benzer projeler

All

Let's talk about your project.

Let's discuss what your brand or digital product needs.