Motto Poster Logo Design.
An identity that turns words into design products.
For our own e-commerce venture, Motto Poster, we designed a logo and visual identity carrying the energy of original sayings, typography and colour. The identity gives the online shop, products and printed materials a shared character.
Logo
Need.
The identity needed to make Motto Poster recognisable across collections and printed products without overshadowing the designs. The logo had to be simple enough for small digital spaces, labels and print, yet distinctive enough to carry the brand’s cheerful tone.
Labels
Packaging label
Design approach.
We developed a soft, friendly wordmark. Rounded lettering expresses approachability, while its simple form creates a flexible system for different colours and backgrounds.
Light blue, yellow, green and black extend the identity. The logo retains its character across changing colours, accommodating varied poster collections. Gotham Rounded provides a shared voice for digital interfaces and printed communications.
Logo colour variations
Renkler
The work.
The flexible identity carries Motto Poster’s creative, everyday tone across the shop, business cards, screens and product surfaces. The logo brings collections together without competing with the products.
