Pars Design

Limak Holding Website.

A clear digital narrative for a diverse group.

We revisited Limak Holding’s corporate website for a second time. New content architecture and a strong visual language bring together its activities from construction and energy to aviation and tourism, alongside its international presence, corporate approach and social-impact work.

Alan
Corporate website
Digital experience
Odak
Multi-sector holding company
International corporate communication
Year
2015
Kapsam
Information architecture, UX/UI and responsive website design
Corporate web experience combining Limak Holding’s homepage and construction project screens.

Homepage and construction projects page

Need.

Limak Holding’s sectors, group companies, projects and social-impact work needed one corporate narrative. The site had to become a comprehensive publishing platform connecting international activities, corporate documents, news and sustainability, rather than simply presenting company information.

This second engagement went beyond a visual update. New content needed a clear hierarchy, with each sector retaining its context within the wider Limak story. Extensive corporate information also had to remain scannable across devices.

Pages presenting current announcements and corporate reports in a clear content hierarchy.

News & reports

Content system explaining the holding company’s sustainability approach under distinct headings.

Sustainability section

A structure shaped alongside renewed content.

Working with GOM and closely with a UK-based content agency, we reconsidered content groupings, relationships between pages and narrative order. Navigation addresses distinct needs across sectors, corporate information, sustainability, social responsibility, news, reports and careers.

A shared content system for sectors and group companies makes each area’s projects, expertise and geographic reach visible. Visitors can explore construction, energy, aviation, infrastructure, tourism and cement without losing the wider group context.

We designed different formats for milestones, values, partnerships, reports and figures. World maps, numerical summaries and timelines help explain the organisation’s breadth more quickly.

We did not force this breadth into repeated versions of one template. Each page responds to its content, sector and reading needs. Project pages prioritise imagery; reports and sustainability use more systematic, information-led layouts; corporate and social-responsibility pages allow more space for storytelling.

Pages pairing corporate structure and social responsibility programmes with strong photography.

Corporate and social responsibility pages

Section presenting sustainability principles in a scannable visual layout.

Sustainability principles

A stronger visual expression.

Large photography, clear typographic hierarchy and open layouts define the design. High-quality images sourced for the project tell the story of Limak’s scale and people-focused work rather than acting as decoration.

A shared design language runs from the homepage to sector and project details, corporate information and social responsibility. A measured rhythm between prominent headlines and dense information creates a contemporary, credible and visually rich experience.

The responsive system reprioritises content by screen size. Large images, figures, maps and layered menus are designed to retain their clarity and usefulness on mobile.

Screens connecting social-impact work and projects through one narrative.

Social responsibility section

Section showing international operations through a map and statistics.

Key figures & map

Typography, colour and interface system for the corporate web experience.

Typography and colours

Collaboration & scope.

The project came through GOM, with whom we collaborated throughout. Pars Design handled all information architecture and UX/UI. We worked directly with the UK-based agency producing new content so copy and design could inform each other. A project partner handled development. Coordination between content, design and implementation brought the site’s many parts into one system.

The work.

The website brings Limak Holding’s multisector organisation into one corporate story. A clear hierarchy gives users access to sectors, projects, news, reports and social-impact initiatives.

Our second redesign combines new content architecture, strong photography and a consistent design system to express Limak’s international scale and corporate character more clearly and contemporarily.

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