Pars Design

Leasingim.

A digital leasing platform, from application to offer comparison.

Leasingim began as a startup giving businesses digital access to leasing options for vehicles, machinery and equipment. We designed and built the product end to end, from identity and UX to administration panels and front-end and back-end development. The platform, which we continue to develop, later secured investment.

Alan
Financial technology
Digital product
B2B
Odak
Leasing marketplace
Collecting quotes
Application management
Kapsam
Brand identity, information architecture, UX/UI, administration panels and development
Product experience combining the Leasingim homepage and responsive mobile screens.

Web & mobile screens

Need.

Leasing requires businesses to evaluate product types, financial institutions and offer terms together. They needed one experience to define their requirements, submit an application digitally and compare the options clearly.

The platform needed to do more than provide financial information. It had to organise categories spanning construction machinery, commercial vehicles, production equipment and technology, guiding users to the right application without excessive technical detail.

Mobile screens presenting financial institutions’ quotations in comparable cards.

Mobile quotation screens

Discovery area grouping vehicle, machinery and equipment needs in a category grid.

Leasing categories

Product and experience approach.

We structured the site around the question ‘What do I want to lease?’ A category grid makes investment areas visible, while ‘What can be leased?’ and ‘How does it work?’ explain the model in plain language.

The application flow follows clear stages: select a need, enter essential information and send the request to relevant institutions. We divided complex financial forms into sections so users could follow their progress and understand why information was requested.

On mobile, scannable cards present offers from banks and leasing institutions. Amounts, terms and conditions share a comparable layout. A common design system connects desktop and mobile, aiming to let applications progress consistently across devices.

Information pages explaining eligible leasing products and how the process works.

Information pages

Leasing application form designed to gather a business’s needs step by step.

Application form

Brand and visual system.

We created a logo and identity that balance financial credibility with an approachable technology character. Blue and green suggest trust, movement and growth, while Montserrat supports a clear, contemporary tone.

The identity extends beyond the marketing site into a consistent product system spanning applications, offer cards and management interfaces.

Marketing page explaining the brand and platform’s value through visual content.

Landing page

Primary Leasingim logo application.

Logo

Typography system using Montserrat for headings and body text.

Typography

Blue and green palette expressing financial confidence and growth.

Renkler

End-to-end development.

Alongside the responsive customer experience, we designed and developed panels for applications, categories, offers and content. Front-end and back-end development follow the same product logic, connecting the visible interface with operational workflows.

The work.

The complete platform lets businesses define leasing needs, apply and compare offers from financial institutions. Leasingim brings brand, product experience and technical development together within one team, making a complex financial process more understandable and accessible.

The work did not end at delivery. We continue to develop the product as needs change. Securing investment marked a significant step in Leasingim’s journey from an idea to an active, growing financial technology product.

Benzer projeler

All

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