Pars Design

Kale Anahtarcılar Kulübü.

Connecting locksmiths across Türkiye in a professional social network.

We designed and developed Kale Anahtarcılar Kulübü for Kale Kilit from end to end. Membership, profiles, posts, comments, connections, training and club communications come together in a private community experience for desktop, tablet and mobile.

Alan
Digital products
Odak
Professional community
Private social network
B2B sadakat
Year
2018
Kapsam
Product structure, information architecture, responsive UX/UI, front-end, back-end, data structure and platform development
Platform homepage combining Kale Kilit corporate content with member posts.

Ana sayfa

Need.

A shared space for a geographically dispersed profession.

Locksmiths shared similar professional needs but had no common digital space to exchange knowledge, connect with each other and follow Kale Kilit’s training and developments.

The need went beyond a one-way corporate website. It called for a secure community platform where members could maintain profiles, share posts, find peers and strengthen professional relationships.

Product structure.

Combining a corporate portal with a social network.

We designed the platform so members could contribute as well as consume content. They could create profiles, publish posts, comment on others’ updates and connect with colleagues.

Friend lists and user cards helped locksmiths from different regions find each other. News, announcements, training and product content provided an ongoing communication channel between Kale Kilit and club members.

The membership structure also accommodates the club’s incentives, gifts and professional-development programmes. Social interaction, knowledge sharing and brand loyalty become part of one experience.

Social feed with posts, images, likes and comments.

Post comments

Connections list with photo cards that help members find each other.

My connections

Design approach.

A familiar, accessible interface for everyday use.

We adapted familiar posting, commenting and connection patterns to a professional context. Left-hand navigation keeps core modules accessible, while the main area gives posts, users and club announcements a clear hierarchy.

Kale Kilit’s red, black and grey palette works with Poppins typography. Cards, profile photographs and prominent actions turn an extensive set of functions into a simple experience that is easy to learn.

Responsive layouts keep the social feed and core membership functions consistent on desktop, tablet and phone.

Responsive platform views on desktop, tablet and mobile.

Desktop, tablet and phone views

Software development.

We developed every layer of the community experience.

Alongside product structure, information architecture and UX/UI, we handled front-end and back-end development. Membership and permissions, profiles, feeds, posts, comments, connections and content management were built as one platform.

Design and development within the same team helped social interactions work as intended and preserved a consistent experience across devices.

Interface system using Poppins with red, black and grey.

Typeface and colours

Outcome.

The result is a professional social network connecting locksmiths across Türkiye, combining Kale Kilit’s training and product communications with community interaction. Members can learn from each other and stay in contact with the brand through a digital club.

Benzer projeler

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