Gübretaş Mobil App.
Redesigning a mobile tool for farmers’ decisions in the field.
We redesigned Gübretaş Mobil App, where farmers follow weather conditions, access crop-specific fertilisation programmes, explore products and consult agricultural engineers. A fragmented, difficult-to-use structure became a clear, coherent mobile experience with faster access to information needed in the field.
Home, fertilisation programmes and products
Need.
The existing app offered weather, fertilisation advice, an extensive product catalogue, expert support and training. But these functions were not clearly differentiated, making it difficult for farmers to find information and keep their bearings between tasks.
The need went beyond a visual refresh. We reorganised information and core journeys around real farming conditions, aiming for an app that people with different levels of digital experience could understand in the field or on the move.
Fertilisation programmes
Main modules
Design approach.
We rebuilt the experience around farmers’ daily needs. Location-based weather, temperature, humidity, wind and rainfall take priority on the home screen, with direct access to the farmer helpline and WhatsApp support. Fixed bottom navigation clearly separates fertilisation, products, support and training.
We made the Effective Fertilisation Programme the app’s central decision-support tool. Starting with crop selection, the flow leads to readable tables showing growing stages, recommended fertilisers, doses and application methods. Conventional fertilisation and drip irrigation can be compared within the same context.
We organised the extensive catalogue into categories, subcategories and product details. Descriptions, guaranteed composition, registration documents and safety data sheets share a clear hierarchy on each product page, connecting commercial information with technical documentation.
In ‘Ask an Expert’, we designed a direct messaging flow between farmers and agricultural engineers. Video training, profile and contact preferences, and notifications connect to the same experience. Expert replies, soil-analysis reminders and new fertilisation programmes become visible when relevant.
The visual language draws on farmland, paper and plant textures. Earth tones, Gübretaş green and warm yellow accents create an accessible interface grounded in agriculture. Large touch targets, clear headings and recognisable icons support mobile use.
We worked in partnership with ID3. Pars Design redesigned the existing app’s information architecture and UX/UI; software development was outside our scope.
Product details
Uzmana sor
Typography
Renkler
The work.
The result is a comprehensive digital farming guide that brings weather, fertilisation decisions, product information, expert advice and training into one mobile experience.
The new structure makes the app’s many features more visible and understandable. Gübretaş Mobil App goes beyond a catalogue to help farmers reach relevant information, products and expert support when needed.
