ELYT.
Connecting the creator economy with collecting, trading and rewards.
We designed the complete UX/UI for ELYT, a web platform where influencers create digital cards and collections that followers can discover, collect, trade and exchange for rewards. Familiar collecting conventions made complex NFT and cryptocurrency transactions more understandable and engaging.
Home page on desktop and mobile
Need.
ELYT was being developed as a startup connecting creators and their communities through digital collections. The platform needed to explain profile creation, influencer discovery, NFT card collecting, deck building, wallet connections, trading and physical rewards within one experience.
The challenge was to make blockchain and cryptocurrency transactions understandable to newcomers without limiting experienced users. The marketplace also needed to showcase the cards, encourage collecting and preserve each creator’s identity.
Homepage sections
Profile page
Card details and filters
Design approach.
We structured the experience around four actions: create a profile, support an influencer, collect NFTs and exchange accumulated value for gifts. The homepage explained this model step by step so visitors could quickly understand how the platform worked.
We created prominent visual spaces for new collections, special cards and marketplace rewards. Cards were presented as digital assets with rarity, collection, creator and ownership details, not simply as product listings. Rankings and featured content made activity across the collecting community visible.
The influencer profile became the creator’s own branded space. Cover images, social links, follower information, decks and NFT cards came together on one page, connecting creator discovery with collection browsing.
On card and deck pages, we organised price, supply, rarity, views and ownership without overshadowing the artwork. Purchasing, transferring, selling and minting shared a consistent interaction language, with wallet connection integrated into the wider experience.
We simplified advanced filters for decks, cards, gifts and influencers on mobile. Instead of shrinking the desktop layout, we reprioritised the homepage, profiles, collections and detail screens for smaller displays.
A restrained purple palette works with generous white space and pale blue surfaces. This neutral system allows NFT artwork in varied styles to stand out without competing. Clear typography and modular cards establish a consistent collecting experience.
Mobile screens
Detail pages
Typography
Renkler
The work.
The result is a comprehensive, responsive product experience connecting support for influencers with digital collection ownership. Discovery, profiles, collections, the marketplace, card details, wallets and rewards share one design system.
Our interfaces for ELYT, which went on to secure investment, made a new economic model understandable through familiar profiles, cards, collections and marketplace patterns. Pars Design provided UX/UI design only; software development and blockchain infrastructure were outside our scope.
