Cleo Graphics Logo Design.
An agency identity expressing our own design approach.
Cleo Graphics was founded as an independent graphic design agency and produced many projects for different brands over roughly two years. We designed its logo and core identity from the beginning to express its character and creative approach.
Logo
Need.
A design agency’s identity is a direct example of its work. Cleo Graphics needed a professional, energetic system that adapted to different clients and projects and remained recognisable in digital and print applications.
Design approach.
The name “Cleo” was chosen for its short, memorable sound and the visual potential of its letters. We developed a simple, distinctive logo that could change expression through colour. Blue provided the main identity, while nine colour variations showed its creative versatility.
The balance between symbol and wordmark maintained readability from small digital applications to business cards, the website and presentation materials.
Logo in the brand colour
Business card
A living agency identity.
The identity was used in real client work, communications and digital touchpoints during the agency’s operation. Business cards, the website and colour applications demonstrated its flexibility in practice.
Typography
Renkler
Outcome.
The Cleo Graphics logo brought the venture’s creative energy into a simple, confident and adaptable identity. Its graphic structure avoided dependence on a single period’s trends and remains relevant enough to revisit under a new brand. The personally meaningful project remains a fond early example of our approach.
