Bulut Yönetim.
Turning a complex SaaS product into a clear, credible sales experience.
We renewed Bulut Yönetim’s brand and customer-facing digital presence, from the logo and content architecture to UX/UI and front-end and back-end development. The rebuilt marketing website explained the property-management software clearly and supported enquiries.
Ana sayfa
Need.
Bulut Yönetim combines property fees, accruals, budgets, online collections, bank integrations, meter readings and licence-plate recognition. Its old brand and website did not reflect the product’s maturity, reliability or breadth.
The task was a new marketing system that positioned the product, explained its benefits to different audiences and led visitors to demos or enquiries. Technical features needed to become everyday benefits for property managers, management companies and residents. Rebuilding the core SaaS app was outside scope.
Services
Service detail page
About and news
Mobile view
Approach.
Starting the transformation with the brand
We redesigned the logo to establish a more contemporary technology identity. Colour, typography and imagery formed a consistent system that could extend from the website to applications on different devices.
A clear structure for an extensive product
We grouped meters, fees, collections, budgets, accounting, communications, tasks and hardware integrations around the problems users wanted to solve. A clear hierarchy connected the home page, service details, references, content and FAQs throughout the sales journey.
Translating features into user benefits
We connected technical functions to practical benefits such as less administrative work, financial transparency, easier collections and ongoing resident communications. Visual explanations, product scenarios and clear next steps made the software’s value easier to grasp.
The whole website, from design to implementation
After responsive UX/UI design, we carried out the marketing website’s front-end and back-end development. We launched demo and enquiry forms and a CMS for service pages, the blog and other content. An English version followed, along with updates for new services and content. Bulut Yönetim’s main customer management screens remained outside this scope.
Extending the relationship to the mobile product
Our collaboration expanded into the Bulut Pro mobile app redesign. We treated it as a separate product case while presenting it on the website as part of the wider ecosystem.
Visual language
Visual language
Typography
Renkler
Logo applications
The work.
The website turned Bulut Yönetim’s broad SaaS offering into a clear proposition for different users. Features, services, customer experiences, the mobile app, content and demo requests formed one sales journey.
The brand, design and website software remain in active use. Our collaboration continues through design, development, maintenance and improvements, with new services and content added as needed.
