Pars Design

The Box Coffee Website.

A warm digital world connecting coffee, products and places.

We designed a responsive website for The Box Coffee, bringing coffee culture, products, menus, locations and franchise opportunities into one story. Working with GOM, we handled information architecture and UX/UI.

Alan
Digital products
Odak
Corporate website
Food and drink
Year
2015
Kapsam
Information architecture, product discovery and responsive web UX/UI
Homepage: the brand experience begins with photography and a welcome section conveying the café’s atmosphere.

Ana sayfa

Need.

The website needed more than a café menu. Visitors had to discover the brand and packaged coffee, browse drinks, find a nearby location and learn about franchising.

The central challenge was connecting these needs clearly while preserving the brand’s friendly, energetic character.

Information architecture from discovery to visit.

The homepage combines atmospheric photography with the brand story. Packaged coffee, menus, locations, social content and company information are organised around different visitor intentions.

Location pages prioritise practical details, while menus make coffee and tea options easy to scan. Simple franchise and contact flows guide interested visitors towards action.

Packaged coffee: discovery area presenting varieties in easily compared cards.

Our products section

Social content: recent brand posts brought together on a green tartan background.

Social media section

Bringing the brand’s warmth into the digital experience.

Shop photography, product imagery and distinctive graphics such as green plaid connect corporate content with the everyday café experience.

Cards, typography and colour create a shared rhythm. Responsive layouts keep product discovery, menus and location searches equally clear on mobile.

About: corporate content page sharing The Box Coffee’s story and approach.

About page

Menu: page presenting coffee and tea options in a clear hierarchy.

Menu page

Outcome.

The design connects products and physical spaces through one brand narrative. Customers have a clear route to coffee and locations; potential partners can understand the franchise model.

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