SunExpress Affiliate.
Connecting everyday shopping with travel benefits
We designed a shopping and campaign platform to extend SunExpress’s loyalty programme into daily life. Members can discover partner brands, explore points-earning opportunities and continue to the relevant shopping channel.
Homepage and featured campaign
From discovering offers to shopping.
The platform centres on brands across categories and their benefits. Our focus was helping users find relevant opportunities within that variety.
Featured campaigns, category browsing and brand cards share a layout. Visible points information and clear links connect discovery, reviewing terms and moving to shopping.
Explaining how it works as well as the benefits.
In a loyalty platform, attracting attention is not enough. Users also need to understand how to earn points and continue with their purchase.
We made process explanations and FAQs part of the design alongside campaign details. The structure highlights opportunities while giving participation terms and guidance space.
Brand and campaign cards
Category page and points-earning steps
A loyalty experience beyond flights.
Campaign details, FAQs and contact
Typography and colours
A familiar brand, a new use case.
We adapted SunExpress’s existing identity to shopping and campaigns. Blue and orange, light backgrounds and clear actions create a lively, ordered interface connected to the brand.
A shared structure for different campaigns.
Campaign cards, categories and detail pages share a consistent structure. Images and offers may change, but users can find information in the same order.
Pars Design provided UX and UI design only. The platform launched after the designs were implemented.
