Pars Design

Exastax.

Making big data clear through a digital experience.

We brought Exastax’s big-data and IoT solutions into a web experience that retains their technical depth, makes them understandable to different audiences and expresses the brand’s scalable approach.

Alan
Digital products
Odak
Big data
IoT
Enterprise technology
Year
2016
Related project
Logo design
Kapsam
Information architecture, UX, UI design and responsive web design
A strong opening focused on data quality rather than volume, presenting the product’s core value.

Ana sayfa

Need.

The newly established Exastax offered a multilayered service spanning data collection, management, analysis and meaningful outputs. The website needed to make this technical structure quickly understandable to business decision-makers as well as specialists.

Product section bringing data projects under one roof.

Product section

Section explaining data exploration through dashboards and charts.

Panolar

Design approach.

Rather than present a long list of features, we organised the site around the journey from raw data to insight. The content architecture makes clear connections between how the platform works, its applications, solutions and benefits.

Dark blue backgrounds, bright accents, data-flow diagrams and simple interface components create a technology-focused but approachable visual language. Step-by-step diagrams and visualisations help visitors understand the product’s value more quickly.

Solutions-page opening introducing different sectors and use cases.

Solutions

Timeline of the company’s development.

About us

The work.

The Exastax website became a coherent product experience, bringing big data, real-time analytics and IoT into one narrative. It makes the brand’s technical expertise visible while helping prospective clients relate the platform to their own needs.

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