Bio Puan.
A clear, practical rewards experience for pharmacy loyalty.
We designed Bio Puan for BIODERMA, part of NAOS, so pharmacists could track earned points and use them to order gifts. Balances, discovery, gift selection and ordering shared one consistent interface.
Ana sayfa
Need.
Bio Puan supported pharmacists’ relationship with the brand through a private points and rewards platform. Users needed to see balances, follow earning opportunities, explore gift categories and place orders using points.
Campaign communications, catalogue browsing and ordering needed to stay connected. The aim was a clear experience with scannable gifts, visible point requirements and straightforward selection.
Product listing
Product detail page
Design approach.
We designed the home page to show campaigns, points and frequent tasks at a glance. Simplified visual priorities helped users understand their account and go directly to the gift catalogue.
Category navigation and product cards organised the catalogue. Images, names and required points were easy to compare. Product pages gave images, descriptions and ordering information a clear hierarchy.
Colour coding and graphics suggesting coupons and points worked with Quicksand typography and rounded components. The visual language retained corporate credibility while making reward selection warmer and more motivating.
Pars Design handled Bio Puan’s information architecture, UX and interface design. We worked with In The Box and directly with NAOS, carrying out software development together with In The Box.
Authorised pharmacies
Offers for you
The work.
The platform made earning and spending points visible, bringing campaigns, balances, the catalogue and ordering into one experience.
Bio Puan turned a corporate incentive system into a clear digital journey in which pharmacists could see the value of their points and exchange them for rewards.
